Introduction
A business case is a document that outlines the reasons for or against starting a new project or moving in a new business direction.
One of the main reasons why you would write a business case is to create a detailed explanation for your research. And present sound documentation for your decisions. Preparing a business case is a necessary part of the planning process for any new type of project. It becomes more important as the cost and complexity of the project increases.
A business case is similar to a business plan prepared for private business. Its purpose is to outline the business rationale for undertaking the project and to define the boundaries and management factors involved in the project itself. It provides the project manager with a tool to guide the design, management and evaluation of the project.
The business case provides evidence that the project is a good investment and worthwhile for support and funding. Any new business or project usually requires a business case before committing to the project.
Therefore write in clear, plain language, avoiding technical vocabulary. This helps anyone contributing to or evaluating the business case to easily understand the needs and funding required for the project.
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